On August 9, authoritative media outlet 36Kr officially released its 2024 Annual Attitude Brands list.

BBFresh, with its unique brand philosophy, innovative operations, and commitment to social responsibility, was honored as a "2024 Cutting-Edge Attitude Brand"—the only brand from the freshness-preservation sector on this year’s list. Other awardees include rising stars like Kunogigi, basa, Huazai, and Chajiu Xingqiu across various industries.

As a leading platform serving China’s new economy players, 36Kr first spotlighted BBFresh in September 2022 when the brand secured angel financing and launched on e-commerce platforms, sparking industry discussion.

The 2024 Attitude Brands campaign sought brands that address consumer needs, emotions, and culture while taking responsibility for people, communities, and the planet.

Since its launch less than 2 years ago, BBFresh has dedicated itself to building a homegrown Chinese freshness brand under the core philosophy of "Keep Life Fresh." It continuously innovates products to meet diverse needs for fresh food storage across daily scenarios while using renewable materials and promoting long-life-cycle products to reduce waste and support sustainability.

As noted in the award evaluation, BBFresh "meets market and consumer needs with distinctive attitudes and innovative approaches, demonstrating strong growth potential."

Moving forward, the brand will deepen its focus on product and industrial excellence in the freshness sector, delivering more professional, high-quality, differentiated, and sustainable solutions.

It will also roll out innovative marketing strategies, expand omni-channel distribution, enhance holistic brand experiences, and strengthen competitiveness to create greater value for consumers and the industry.