BBFresh, the first offline limited-time pop-up store, has officially settled in the "Love Charity Warehouse" in Houhaihui, Shenzhen, launching a two-month themed campaign on "Sustainable Living."

Since its establishment, BBFresh has adhered to the concept of sustainable development. Products such as its antibacterial fresh-keeping boxes and handle-equipped fresh-keeping boxes are made of food-grade stainless steel and have obtained international authoritative certifications, ensuring they are non-toxic, odorless, and possess excellent antibacterial properties.

Additionally, the brand has fully implemented reusable eco-friendly materials in logistics and packaging, fulfilling its environmental commitments across the entire production-to-consumption chain.

The pop-up store is located in the "Love Charity Warehouse," which operates on a "sell goods-donate profits" model: 10%-80% of the profits from each product sold are donated to public welfare projects.

BBFresh's choice to launch here not only reflects its endorsement of this model but also aims to leverage the charity store's social influence to reach a broader audience advocating for environmental protection.

The pop-up store features a "trade-in" activity: office workers can bring old plastic fresh-keeping boxes to exchange for new eco-friendly products, with the recycled boxes undergoing unified environmental processing by the brand.

Furthermore, consumers can experience BBFresh's full product line on-site, gaining direct insight into their eco-design and practical functions.

"We hope to make consumers understand that sustainability is not out of reach through tangible touch and scenario-based experiences," said a brand spokesperson.